The Analyst Team
Senior Analyst, Regulation
As part of Omdia’s regulation team, Sarah McBride is a Senior Analyst that provides analyses of telecoms regulation and policies at national and cross-country levels. She covers key developments in next-generation access, platform and web scaler regulations, national broadband plans, spectrum awards, universal service, net neutrality, wholesale fixed and mobile access, and consumer protection regulation.
Sarah produces a variety of reports, trackers, and benchmarks, such as country regulation overviews and spectrum, national broadband, and fixed access trackers. She also has a keen interest in the regulation of topics such as IoT, 5G, AI, over-the-top (OTT), privacy, and data protection. Prior to joining Informa (now Omdia), formerly Ovum, in 2015, Sarah was a senior researcher at Pearlfinders, analyzing and advising on trends in the IT, telecoms, and technology markets. She holds a degree in natural sciences from the University of Durham.
As part of the regulation and consumer services team at Omdia, Smita Sharma is an analyst in India, providing analysis of telecoms regulatory developments at a country level. She generates regulatory reports, which involves analyzing sources such as regulatory frameworks and net neutrality for a given country.
Prior to joining Omdia in 2018, Smita worked as an analyst in the TMT division at GD Research Center, covering company and industry analysis, market forecasts, competitive landscapes, business research, and market intelligence. She also supported the pre-consulting sales team by generating sales leads and converting proposals.
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