The Analyst Team
Senior Analyst, RPA & Intelligent Automation
With coverage areas including robotic process automation (RPA), intelligent automation, and AI, Cassandra produces thought-provoking research for vendor, service provider, and enterprise clients. Although she roots her analysis in data, Cassandra provides value-added insight to translate the data into what it means for these clients.
Cassandra joined Omdia (formerly Ovum) in 2019, having spent the 10 years prior in technology and market research at Technology Business Research, Inc. (TBR). At TBR, Cassandra covered topics including the all-encompassing cloud, professional services, hybrid IT, and enterprise software. She led end-user research and spearheaded many reports, benchmarks, and market forecasts.
This Analyst Opinion is included in:
Intelligent automation proves its utility in media & entertainment
Report / 08 Sep 2020 / Cassandra Mooshian
Omdia surveyed 100 organizations in the media & entertainment space regarding their robotic process automation (RPA) adoption and plans. This report analyzes key findings, including how media & entertainment companies are realizing significant cost- and time-saving benefits from utilizing intelligent automation, as the technology is freeing up staff hours to focus on more strategic business operations. The AI inherent in intelligent automation addresses the unstructured data gap between standard RPA solutions and intelligent automation. The latter refers to the automation of more complicated and/or front-office processes unique to media & entertainment organizations.
2020 Trends to Watch: Robotic Process Automation (RPA)
Report / 04 Dec 2019 / Cassandra Mooshian
2020 will be a year of continued growth across the RPA market, but most enterprise RPA implementations will be trials with a handful of bots rather than at-scale deployments.
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