This service provides a five-year forecast across networks, infrastructure, cloud, security, workspace/collaboration, applications, business process outsourcing, and emerging digital technologies, across 74 services and 20 countries.
The Analyst Team
Practice Leader, Digital Enterprise Services
Adrian is a practice leader for the enterprise advanced digital services practice and is responsible for building, defining, and shaping the research agenda to help providers, vendors, and enterprise technology buyers in the region understand how ICT technologies can shape their business strategy as digitalization accelerates. Adrian is based in Johannesburg, South Africa.
Adrian's primary research focus is on technologies and solutions delivered to multinationals, enterprises, government agencies, and SMEs globally. This includes data center and cloud services, workspace and enterprise mobility solutions, artificial intelligence, security, and other emerging ICT technologies shaping the ICT industry. Adrian is a regular speaker at industry events and is often quoted by the media on industry trends. Prior to joining Omdia, he was the principal analyst for telecoms and mobility at IDC where he delivered innovative go-to-market strategies for clients.
Principal Analyst, Digital Enterprise Services
As a part of Omdia’s digital enterprise services practice, Hansa covers systems integration and digital services around emerging technologies such as AI/ML, data analytics, IoT, application modernization, and digital transformation. She advises enterprises on transformation approaches and best practices and vendors on go-to-market strategies.
Hansa has been a part of Omdia (formerly Ovum) since 2008. Her areas of expertise include market and competitive intelligence around application and systems integration services, outsourcing trends, service provider strategies, global and offshore service delivery and engagement models, and vendor management and governance. She previously worked as a sourcing and vendor management analyst at Forrester Research. Hansa holds an MBA in finance and a bachelors in English from Gujarat University.
Research Director, Service Provider Enterprise & Wholesale
Brian Washburn works in the service provider—enterprise and wholesale group, supporting its enterprise networks and wholesale, workspace services, and digital enterprise services practices.
Brian has covered communications and networking services for nearly 30 years and has been with Omdia (previously Ovum) for three years. His coverage spans how enterprises buy and use network and related managed services, as well as how providers can build, market and sell, deliver, and operate their services for enterprises most effectively.
Practice Leader, Enterprise IT: Digital Workplace
Tim Banting is a Senior Principal Analyst in workspace services within Omdia's enterprise services team and focuses on unified communications and collaboration research. Tim provides Omdia's clients with insights and intelligence to help them compete more effectively in the collaboration and unified communications market.
Tim joined the company in 2019 and has extensive experience in the unified communications and collaboration field, having held presales, technical, competitive marketing, business development, and senior product management roles. Before joining Informa Tech (now Omdia), Tim worked at GlobalData. He started his career in sales and training roles relating to unified communications and worked as a contact center consultant at Rockwell and in business development and market intelligence roles at Cisco during the industry's transition from digital to IP PBXs. He has also held positions as a senior product manager for Microsoft and the head of business development at NextiraOne.
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