The Analyst Team
Senior Director, Enterprise IT
As senior research director for Enterprise IT, Daniel leads Omdia’s work servicing enterprises and enterprise vendors around ICT management and business platforms, with a personal focus on the financial services industry. This includes Omdia’s Insight and Target portfolios providing primary perspectives on enterprises’ ICT investment priorities and enterprise-specific views on ICT spending.
Daniel has over 20 years’ experience as financial services technology analyst with expertise in digital and core banking, risk and compliance, as well as tracking, and forecasts overall ICT spending and investment allocation across the financial services sector. He has worked with institutions across Asia Pacific, Europe, and North America supporting multiple lines of business including retail banking, corporate banking, wealth management, and buy- and sell-sides of the financial markets.
Daniel has a Bachelor of Arts and master’s degree in economics from Cambridge University.
Arunasree is a Senior Analyst at Omdia and works primarily on models and data tools for the IT industry. She provides analyses and forecasts for the software and IT services industry. She supports the ICT Sales Prospector, Spend Predictors, Banking Predictors, and the Enterprise Spend and Staffing Metrics data tools.
Previously, Arunasree has provided strategic industry analyses and authored several reports identifying key market trends, competitor dynamics, regulations, and innovations. Arunasree holds a master’s degree in business administration and a bachelor’s degree in sciences from Osmania University.
Gajender Satyanarayana Bachula
As part of Omdia's IT tools and insights team, Gajender handles the ICT Sales Prospector and Spending Predictor tools with a focus on database management. He uses these tools to estimate enterprises’ ICT spending share of wallet based on Omdia’s proprietary spending predictive engine.
Prior to joining Omdia (formerly Ovum) in 2014, Gajender worked as an analyst at the Hackett Group, where he handled the benchmarking process for clients’ IT, finance, and procurement functions. He started his career at Datamonitor as a business performance analyst. His main interests include Tableau, SQL Server, and database management. He holds a Post Graduate Diploma in Business Management in marketing and operations from the Institute of Public Enterprise and a Bachelor of Technology from Jawaharlal Nehru Technological University Hyderabad.
Naga Sukumar Gattu
Naga Sukumar Gattu is an Analyst, supporting the IT market models team and primarily deals with data modeling and forecasting, market sizing of IT spending, and tracking industry trends. His research helps to understand the adoption of digital transformation technologies and provides insights for IT budgets, investment priorities, and market growth.
Sukumar specializes in IT spending, budget prediction, and market forecasting. His research includes market sizing, trend analysis, forecasting, vendor analysis, and rankings for the technology spending market. Sukumar also supports database management of premium tools and the primary research and consulting projects of Omdia. Before joining Omdia, formerly Ovum, in 2013, he worked as an associate analyst at GlobalData, where he worked in market research and business intelligence. Sukumar holds a master’s degree in business administration, specializing in marketing and finance, from Osmania University in Hyderabad, India, and a bachelor’s degree in mathematics from Kakatiya University in Telangana, India.
As part of the IT team of Omdia, Malleshwari Pallapothu’s core areas include building IT software and services forecasts, generating the spending logic for the ICT Sales Prospector and Spend Predictor tools, performing vendor analysis, and supporting consulting projects. She supports enterprise vendors with tools to broadly filter and identify their prospects.
Malleshwari joined Omdia, formerly Ovum, in 2015. Her topics of expertise include primary data modeling, ICT spending prediction, market sizing, and vendor analysis. Before joining Omdia, she worked as an analyst at GlobalData, covering the mining and oil and gas industries. Her areas of expertise in that role included primary research, segmentation, market sizing, forecasting, and database creation. Malleshwari holds an MBA from the Institute of Public Enterprise in Hyderabad, India and a bachelor’s degree in electronics and communications from Jawaharlal Nehru Technology University also in Hyderabad, India.
Sirish Kumar Pammi
Sirish leads research that focuses on a wide range of products for Omdia spanning IT and telecom contracts products, the ICT Enterprise Insights primary research program, data visualization, and key aspects of IT sales intelligence tools.
With 14 years of vast research experience, Sirish oversees the development of tools such as IT Services Contracts Analytics, Telecoms IT Contracts Analytics, and Telecoms Vendor Contracts Analytics. He is also responsible for the design and execution of syndicated primary research programs, and visualization of survey and premium IT data tools.
Prior to joining Omdia, his work focused on areas covering telecom service innovation, emerging market telecom operator strategies, mobile device launches, next-generation networks, and SWOT analysis of IT, telecom, and media companies.
He has an engineering degree in computer science and an MBA with finance as his specialization.
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