Managed services providers (MSPs) are trying to find a firm footing in the competitive SD-WAN market. Finding the right partner is a good first step, but MSPs must also innovate on top of standard solutions to create customer stickiness.
MSPs must innovate to find a firm footing in the SD-WAN market
The Analyst Team
Adeline Phua
Principal Analyst, Network Transformation Services
Adeline Phua is a Principal Analyst at Omdia focusing on network transformation for service providers and enterprises. With networks undergoing a major transformation, Adeline specializes in how service providers and enterprises can leverage change and benefit from the likes of SD-WAN and hybrid networking. Adeline is based in Singapore.
Prior to Omdia, Adeline was with IDC for 10 years covering service providers and enterprise networking in Asia Pacific. In addition, she worked briefly for the Ministry of Communication and Information, overlooking ICT sector research.
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