Forecast analysis report. Analyzes growth trends in messaging app registered and monthly active users, text, photo, and video messaging, and revenue split by communications, commerce and payments, advertising, and content.
The Analyst Team
Principal Analyst, Advanced Messaging and Communications
Pamela Clark-Dickson covers the global communications apps and services, tracking the telcos and messaging apps strategies, application-to-person communications service providers and vendors, and the rich communications services ecosystem. She produces analysis, reports, data trackers, and forecasts on these sectors. Pamela also covers players, strategies, and developments in adjacent markets, including social media, Communications-Platform-as-a-Service, and WebRTC.
Pamela’s experience in consultancy comprises multiple projects for operators, vendors, and telecoms suppliers. She is a regular speaker and chair at industry events, including the Mobile World Congress in Barcelona, Spain and Shanghai, China. Pamela has covered the telecoms sector for more than 20 years as an analyst and journalist; she joined Informa UK (the owner of Omdia) in 2002. Pamela holds a Bachelor of Arts in journalism. A highlight of her career was helping break the news in April 2013 that chat app messages exceeded global SMS traffic volumes, underlining the emergence of the messaging app as a successful new mobile communications tool.
Senior Analyst, Advanced Messaging and Communications
Charlotte Palfrey works in the advanced messaging and communications team covering telco messaging, OTT messaging, and social media. She has a specific interest in consumer messaging, business messaging, and revenue generation strategies for social platforms.
Her core research focuses on RCS and social platforms. She also produces forecasts for RCS usage and revenue, OTT messaging revenues, and social platform revenues. Additionally, she co-authors Omdia’s Location Platform Index.
Prior to joining the advanced messaging and communications team, Charlotte worked within the digital media team and provided analysis on digital publishing, video gaming, ad blocking, content distribution platforms, and children's media.
She joined Omdia (formerly Ovum) in 2012 having previously worked as an analyst for Juniper research covering mobile content and applications.
Charlotte holds a master's degree in mathematics from the University of Warwick.
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