One-third of Omdia's tracked 5G plans (n=816) had updates at end-4Q20, as operators sought better monetization prospects and changed plans to stay competitive with rivals. Of these, about 30% of the plan tweaks involved a price change, while 40% involved operators introducing brand new plans for 5G.
The Analyst Team
Senior Principal Analyst, Broadband & Bundling
Nicole McCormick is the practice leader of the broadband and multiplay team at Omdia, formerly Ovum. She leads a global team of analysts who cover mobile and fixed broadband operator strategies, delivering leading data, outlook, and coverage such as pricing strategies, LTE monetization strategies, telco innovations, and mobile roaming for the Asia Pacific region.
She has more than 20 years’ experience covering the telecoms and television sectors in Asia Pacific. Nicole is a regular presenter and moderator at industry conferences in the region.
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