Telcos are actively revisiting original 5G plans with a view to better monetization, with some 30% of 816 5G plans being updated. Encouragingly, the main emphasis was not around competing on price – operators only decreased plan prices in 16% of cases. But disappointingly, there was only marginal movement around more 5G apps bundling
The Analyst Team
Senior Principal Analyst, Broadband & Bundling
Nicole McCormick is the practice leader of the broadband and multiplay team at Omdia, formerly Ovum. She leads a global team of analysts who cover mobile and fixed broadband operator strategies, delivering leading data, outlook, and coverage such as pricing strategies, LTE monetization strategies, telco innovations, and mobile roaming for the Asia Pacific region.
She has more than 20 years’ experience covering the telecoms and television sectors in Asia Pacific. Nicole is a regular presenter and moderator at industry conferences in the region.
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