Benchmark analyzes digital consumer services offered by leading service providers. The model assesses and benchmarks the service providers' branding strategies, go to market models, and levels of success against the level of proactive versus relative market presence.
The Analyst Team
Research Director, Service Provider Consumer
With 25 years of experience in the telecommunications and digital media markets, Michael Philpott is Omdia's leading analyst in the connected home area. As Research Director for service provider consumer, he delivers thought leadership to Omdia’s clients on digital home go-to-market strategy.
At Omdia, Michael produces reports, case studies, and forecasts in the areas of smart home, smart Wi-Fi and connected home, and broadband access strategy. He joined Omdia (formerly Ovum) in 2000 as a consultant in the networks and Infrastructure team, before moving to the analyst side of the business establishing and leading Ovum’s broadband, telco media, and smart home analyst services.
Before joining Omdia, he worked at BT’s research and development (R&D) laboratory, Adastral Park, designing xDSL and fibre optic access networks.
Principal Analyst, Digital Consumer Operator Strategies
As part of Omdia’s digital consumer operator strategies (DCOS) research practice, Jonathan covers the TV and video entertainment sectors. He is an expert in telco video, with a particular focus on operator product and service strategies, delivering a comprehensive range of telco TV and over-the-top (OTT) partnership analyses.
Jonathan has a specific interest in video entertainment and the relationships between traditional pay-TV operators and third-party OTT video service providers. Tracking the evolving landscape for bundled video services forms a key component of his research. Prior to joining Omdia (formerly Ovum), Jonathan spent eight years with Yankee Group, where he specialized in consumer technology, broadband, and digital TV issues.
Senior Analyst, Smart Home Services
As part of Omdia's Service Providers team, Mariana Zamoszczyk covers the smart home industry, with a specific interest in vendor and services provider smart home strategies, AI assistants and assisted living solutions.
Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and carrying out competitor and customer intelligence, among other research and sales support activities. Prior to BT, Mariana worked for IDC and Frost & Sullivan.
Mariana has over 19 years of experience in the IT and Telecommunications industry.
Mariana holds a MA in Political Economy from the University of Sheffield, and a BA in Economics from the University of Buenos Aires. Also, she speaks Spanish and Portuguese.
Research Analyst, Emerging Consumer Services
Pål Karlsen leads the lighting research of the building technology team of Omdia. Before joining Omdia, formerly IHS Markit, in 2019, he worked as a senior analyst for a specialist consultancy serving the building products industry. Pål led the research on the Nordic countries and focused mostly on the HVAC and bathroom industry.
He holds a Master of Arts in globalization and multinational corporations from SOAS University of London in London, England and a Bachelor of Science in business and economics from BI Norwegian Business School in Norway. Pål is based in London, England.
This Data is included in:
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.