The Analyst Team
Research Analyst, European Markets
As part of Omdia’s service provider markets team, Julia covers the German-speaking and Central and Eastern Europe (CEE) markets. Her research areas include communications service provider (CSP) strategies for mobile, fixed, pay TV, and over-the-top (OTT) services.
Julia’s strong analytical background contributes to her skill in writing country and company profiles on key European markets and local service providers, updating forecasts, and collecting data. She also researches the strategic shift of CSPs toward a multi-brand strategy. Prior to joining Omdia (formerly Ovum) in 2019, she worked in quantitative market research roles for audio manufacturer Sennheiser and market research agency Kantar. Julia holds a Master of Science in marketing and business analysis from the University of Edinburgh (UK) and a Bachelor of Science in international business from Hannover University of Applied Sciences and Arts (Germany).
This Data is included in:
Multi-Brand Strategy: A Shift in Global Service Provider Customer Segmentation
Report / 25 Sep 2020 / Julia Schindler
In-depth analysis of the global adoption of 155 sub-brands by mobile service providers. Covers market overview, financial and strategic benefits, industry best practice, and outlook.
Global Mobile Sub-Brand Tracker by Country
Data / 29 Jul 2020 / Julia Schindler
This spreadsheet tracks the global penetration and adoption of sub-brands by mobile network operators. It gives insights into sub-brands by country, region, sub-region, target group, and operations while highlighting the operator groups which have adopted a multi-brand strategy. This tracker is supported by a report published on Omdia’s Knowledge Centre that includes additional analysis.
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