The Analyst Team
Principal Analyst, Digital Consumer Operator Strategies
As part of Omdia’s digital consumer operator strategies (DCOS) research practice, Jonathan covers the TV and video entertainment sectors. He is an expert in telco video, with a particular focus on operator product and service strategies, delivering a comprehensive range of telco TV and over-the-top (OTT) partnership analyses.
Jonathan has a specific interest in video entertainment and the relationships between traditional pay-TV operators and third-party OTT video service providers. Tracking the evolving landscape for bundled video services forms a key component of his research. Prior to joining Omdia (formerly Ovum), Jonathan spent eight years with Yankee Group, where he specialized in consumer technology, broadband, and digital TV issues.
Sameeraja works for both IT and telecom teams. She has worked on products including Smart Wi-Fi, OTT Communications Tracker, AI Innovation Tracker, World Cellular Handset Tracker, SWOT profiles, and consulting projects. Her key areas of work include secondary research, data collection, data modelling, and SWOT profile updates.
Sameeraja joined Informa (now Omdia) on January 2, 2020. Her main areas of expertise are secondary research, industry analysis, data analysis, forecasting, and report writing. She provides insights through in-depth secondary research and analysis. Sameeraja holds eight years’ experience in market research. Prior to Omdia, she worked at Gateway Media Pvt. Ltd., Amazon, and Progressive Digital Media. She developed the taxonomy that is used in creating insurance industry databases. She holds a master’s degree in business administration from Jawaharlal Nehru Technological University and a bachelor’s degree in sciences from Osmania University.
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