The Analyst Team
Principal Analyst, Service Provider Strategy
Paul Lambert works in the Europe team at Omdia, formerly Ovum, focusing on the telecoms industry. He specializes in operator strategies, new technologies, and mobile broadband best practices. Paul also specializes in the implications resulting from eSIM and the evolving capabilities of mobile broadband. His recent reports have examined eSIM, 5G, LoRA, and IoT.
With a keen interest in 4G, Paul continually evaluates the options open to operators moving to 4G voice and what this means in the context of OTT players’ focus on enhancing their core telephony features. He also edits the Omdia Global Telecoms Daily news publication.
Senior Analyst, Regulation
As part of Omdia’s regulation team, Sarah McBride is a Senior Analyst that provides analyses of telecoms regulation and policies at national and cross-country levels. She covers key developments in next-generation access, platform and web scaler regulations, national broadband plans, spectrum awards, universal service, net neutrality, wholesale fixed and mobile access, and consumer protection regulation.
Sarah produces a variety of reports, trackers, and benchmarks, such as country regulation overviews and spectrum, national broadband, and fixed access trackers. She also has a keen interest in the regulation of topics such as IoT, 5G, AI, over-the-top (OTT), privacy, and data protection. Prior to joining Informa (now Omdia), formerly Ovum, in 2015, Sarah was a senior researcher at Pearlfinders, analyzing and advising on trends in the IT, telecoms, and technology markets. She holds a degree in natural sciences from the University of Durham.
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