This report analyzes the results of a primary survey of 220 senior decision makers global cybersecurity (IT security) service providers across market awareness, service provider selection decision criteria, and customer experience.
The Analyst Team
Principal Analyst, Digital Enterprise Services
Adam is part of Omdia’s Digital Enterprise Services practice, within the Global Service provider Enterprise and Wholesale Team. He covers telecommunications service providers, consulting, systems integrators, and managed services across cloud, cybersecurity, and emerging B2B managed services.
Adam joined Omdia in 2020, having spent more than two decades at some of the world’s largest telecoms and IT services vendors performing various roles across; strategic consulting, corporate strategy, business planning, market intelligence, product management, business development, IT solutions architecture, and managed services operations.
He is passionate about bringing clear insights to help enterprises and service providers understand and leverage business outcomes enabled by information technology.
Practice Leader, Digital Enterprise Services
Adrian is a practice leader for the enterprise advanced digital services practice and is responsible for building, defining, and shaping the research agenda to help providers, vendors, and enterprise technology buyers in the region understand how ICT technologies can shape their business strategy as digitalization accelerates. Adrian is based in Johannesburg, South Africa.
Adrian's primary research focus is on technologies and solutions delivered to multinationals, enterprises, government agencies, and SMEs globally. This includes data center and cloud services, workspace and enterprise mobility solutions, artificial intelligence, security, and other emerging ICT technologies shaping the ICT industry. Adrian is a regular speaker at industry events and is often quoted by the media on industry trends. Prior to joining Omdia, he was the principal analyst for telecoms and mobility at IDC where he delivered innovative go-to-market strategies for clients.
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