The Analyst Team
Principal Analyst, Service Provider Strategy
Paul Lambert works in the Europe team at Omdia, formerly Ovum, focusing on the telecoms industry. He specializes in operator strategies, new technologies, and mobile broadband best practices. Paul also specializes in the implications resulting from eSIM and the evolving capabilities of mobile broadband. His recent reports have examined eSIM, 5G, LoRA, and IoT.
With a keen interest in 4G, Paul continually evaluates the options open to operators moving to 4G voice and what this means in the context of OTT players’ focus on enhancing their core telephony features. He also edits the Omdia Global Telecoms Daily news publication.
As a part of Omdia’s regulation and consumer services team, Piyali focuses on regulatory frameworks, national broadband plans, and country-level spectrum policy. She also analyzes innovative aspects of telecoms operators at country level.
Prior to joining Omdia in 2020, Piyali worked as a software engineer at Tech Mahindra, where she was a part of a BSS transformation project handling porting, provisioning, and mediation systems. She holds a management degree in analytics and finance from Symbiosis Institute of Digital and Telecom Management in Pune, India.
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