Digital experience is a top reason for B2B customers to use, stay loyal to, or change service provider. This report discusses B2B customer engagement trends among SoHos, SMEs, and large enterprises, highlighting challenges/best practice.
The Analyst Team
Chief Analyst, Service Provider Enterprise
Camille Mendler has more than 25 years' multi-disciplinary experience in the digital economy and a global remit to anticipate key shifts in B2B demand patterns with a current focus on how 5G is disrupting enterprise ecosystems.
Her consultancy projects solve go-to-market challenges: identifying buyer segments, creating effective value propositions, and determining sales channel mix. Areas of expertise include managed and professional services, cloud and SaaS, and private networks.
During her tenure at Omdia, Camille has launched SoHo and SME and Enterprise Verticals intelligence services. She serves as a judge for the GSMA’s GLOMO Awards and TM Forum’s Excellence Awards.
Camille has advised organizations including the International Telecommunications Union, Open Society Foundations and World Bank. She has also worked as a telecom contract negotiator, expert witness in dark fiber matters, and technology journalist.
Camille won a research fellowship in Russian Area Studies from Georgetown University and holds a bachelor’s degree in journalism and Russian from Northwestern University.
Principal Analyst, Telco IT & Operations
As part of the Omdia service provider transformation team, Adaora Okeleke covers the service provider operations and information technology service with a specific interest in intelligent operations and the customer experience. Adaora researches artificial intelligence (AI), automation, analytics, and big data for telco networks and supporting operations.
Adaora produced a series on using AI to improve network operations, as well as a decision matrix on network analytics tools used by telcos. Before joining Omdia in 2013, was an RF planning and optimization engineer for Motorola and as a quality assurance officer for the software company Socketworks. Adaora holds a Bachelor of Engineering from University of Nigeria, Nsukka and a Master of Science from Imperial College London.
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