Consumers’ preferred 5G-rich app is now 4K streaming video, but most operators are still bundling cloud gaming. This analysis is based on Omdia’s Digital Consumer Insights 2021 survey of 13,000 consumers, conducted in October 2021.
Digital Consumer Insights 2021 Analysis: 5G Consumer Data Monetization
The Analyst Team
Nicole McCormick
Senior Principal Analyst, Broadband & Bundling
Nicole McCormick is the practice leader of the broadband and multiplay team at Omdia, formerly Ovum. She leads a global team of analysts who cover mobile and fixed broadband operator strategies, delivering leading data, outlook, and coverage such as pricing strategies, LTE monetization strategies, telco innovations, and mobile roaming for the Asia Pacific region.
She has more than 20 years’ experience covering the telecoms and television sectors in Asia Pacific. Nicole is a regular presenter and moderator at industry conferences in the region.
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