This report contains key trends for the Middle East Africa service provider market in 2022, covering 5G monetization, growth opportunities in broadband with FWA, the evolution of MFS, and the emergence of Green ICT products and services.
The Analyst Team
Senior Manager, MEA Service Provider Markets
As part of Omdia’s Middle East and Africa team, Srushti oversees the creation of high-quality syndicated research deliverables and execution of successful consulting engagements in the region. She provides detailed analyses on individual countries and across many areas including mobile, broadband, digital media, regulations, as well as vendor and operator strategies.
Srushti has an extensive background experience in telecommunications having worked with top industry players such as HTC, Nokia, and Qualcomm. Her different roles have included being responsible for launching the first Android handset in the Middle East to delivering strategic insights for business planning and development on topics such as 3G, 4G, mobile handsets, portable devices, IoT, applications, and ecosystems, as well as business models of handset vendors in emerging markets.
At Omdia, Srushti aims to produce quality reports with valuable market intelligence and analyses to support the clients’ business needs. She holds a degree in engineering, majoring in electronics and telecommunications.
Senior Analyst, Africa Markets
Thecla analyzes telecom, media, and technology trends as part of the Middle East and Africa team. She researches regional operator strategies, network deployments, and regulatory development. Specific areas of her research include broadband technology deployments (4G, 5G, FTTx), smartphones, OTT, and mobile financial services.
Thecla joined Omdia in 2003 as a telecom researcher and has over 20 years’ experience in the industry. She is a regular speaker and chair at industry conferences and comments on industry developments for regional and international media. Previously, Thecla worked for global telecom carrier Vectone in London.
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