The Analyst Team
Principal Analyst, Digital Consumer Platforms
As part of Omdia’s digital consumer platforms team, Guillermo covers mobile app ecosystems, including the mobile augmented reality market and aspects of the mobile games market; bundling partnerships between over-the-top (OTT) players and communication service providers; and carrier billing across media and other verticals.
Guillermo focuses on monetization and partnership strategies, and he sizes and monitors consumer spend transacted via app stores, advertiser spend on in-app advertisements, media and other digital services revenue derived from wholesale or revenue-share bundling deals with communications service providers, and the wider market for carrier-billed OTT products and services. Guillermo has a long pedigree at Informa covering mobile media. Before joining the company in 2002, he worked as a business and current affairs journalist. He is fluent in English, Spanish, and Catalan. Guillermo holds a history and politics degree from the University of Warwick in the UK.
App Ecosystems Forecast Report: 2021–26
Report / 02 Mar 2022 / Guillermo Escofet
This analysis of Omdia’s App Ecosystems Forecast: 2021–26 sizes downloads and revenues (derived from app store-billed user spend, in-app advertising and Apple Search Ads) in the global mobile apps market, by ecosystem, app type, and place.
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