This 3,137-person survey explores consumer attitudes to and understanding of AI, what is most valued, and concerns/AI governance. The survey deep-dives AI usage in specific domains (e.g., devices, games, connected home, assistants).
Digital Consumer Survey: AI – 2021
The Analyst Team
Eden Zoller
Chief Analyst, Digital Consumer Platforms and AI
Eden Zoller leads the coverage of consumer AI, commerce, and data privacy at Omdia. Her focus is on service strategy, innovation, monetization, disruptive players, and future trends. Eden has been immersed in the digital economy for some 22 years, with a deep understanding of consumer service dynamics in mature and emerging markets.
Recent initiatives driven by Eden include the development of an AI Assistant Benchmark and an AI Maturity Assessment Model for service providers. She also manages workshops, consulting projects, and surveys, providing tailored advice and market intelligence. Her expertise means she is a regular speaker at industry events such as Mobile World Congress, TM Forum, CTIA, MEF, MMA. She is a long-standing judge for the GSMA GLOMO Awards. Before joining Omdia, formerly Ovum, Eden was an editor and journalist with several respected industry titles, including the Financial Times. She holds post-graduate diplomas in economics, marketing, law, environmental studies, plus a Master of Arts in literature.
Kevin Burden
Director, Primary Research
Kevin has more than 15 years’ experience in market intelligence and analyzing the impact of wireless, mobile, and networking technologies on the enterprise. His focus is in quantifying customer requirements and delivering actionable insight on the dynamics of end-user demand across Omdia’s key areas of market coverage.
Prior to joining Omdia, Kevin was VP of mobility and data strategy at 451 Research, leading analysis across all wireless technology segments. Previously he was senior manager of mobility at Nielsen Mobile and program manager, mobile and wireless markets at IDC. Kevin also spent 10 years at Computerworld, focusing on how corporations use technology to meet corporate goals. Kevin has been quoted in publications including The Wall Street Journal, Business Week, Time, Forbes, the Boston Globe, and Investor’s Business Daily and has spoken at industry events including CES, CTIA, and Mobile World Congress. He holds a BA in economics and English and an MS in economics from Northeastern University.
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