Consumer spend on movies will hit a record $77 billion in 2022 as cinemas return to near full capacity and the impact of COVID-19 wanes. Streaming and theatrical grows increasingly symbiotic through a number of key movie trends in 2022.
The Analyst Team

Charlotte Jones
Senior Principal Analyst, Cinema
As part of Omdia's Media and Entertainment team, Charlotte Jones covers the global film ad cinema sectors, with a specific interest in digital technology, premium cinema, and emerging markets.
Charlotte provides detailed analysis on exhibitor strategy, evolving film industry business models and theatrical market forecasts. She is also responsible for Cinema Intelligence the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at industry events as well as leading voice on industry webinars.
Prior to joining Omdia’s legacy business unit IHS Markit Technology, formerly Screen Digest in 2003, Charlotte worked as an analyst for Kagan World Media and with Sport Business Group.
She holds a degree in geography from the University of Wales, Aberystwyth as well as a master’s degree in international business.
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