The current Trends to Watch report highlights four key areas within IAA in which Omdia forecasts significant movement for 2022. There are consumerization of identity, IGA, identity proofing and validation and passwordless authentication.
The Analyst Team

Don Tait
Senior Analyst, Identity, Authentication, Access
Don is Omdia’s Senior Analyst for the cybersecurity team, bringing more than 20 years of research, consulting, and insights experience to his role as a lead analyst in the area of identity, authentication, and access.
Don has provided analyses on smart cards, payment and banking cards, near-field communications (NFC), and contactless credentials. He has presented the findings from his reports at many events and has written feature articles on his areas of expertise for leading journals and publications. Prior to joining Omdia, Don was a telecoms research analyst at Frost & Sullivan, responsible for the firm's broadband services subscription. He was also a marketing consultant at MSI Reports Limited, where he wrote industrial, healthcare, and telecommunications reports. Don has a Bachelor of Arts (Hons.) in business studies from Edinburgh Napier University in Scotland. He is based in the UK.

Rik Turner
Senior Principal Analyst
Rik is a senior principal analyst in Omdia's IT security and technology team, specializing in cybersecurity technology trends, IT security, compliance, and call recording.
Rik has also worked in Omdia's financial services technology team, with a specialization in capital markets technology. Prior to joining Informa (now Omdia), he worked as an IT journalist, specializing in networking and security. He was also a foreign correspondent in Brazil, where he worked, among others, for the Financial Times and The Economist.
Further Reading
2022 Trends To Watch: Addressable Consumer Devices
Subscription Required
Report / 06 Dec 2021 / David Tett
This report investigates the trends expected in the addressable consumer devices market and what direction the market will head toward in 2022 and beyond.
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