The events of 2020 and beyond changed the way that organizations do business. Technology buyers are no longer prepared to struggle; the demand for good customer service has led Oracle to a significant upgrade in overall customer experience.

Omdia view

Summary

The events of 2020 and beyond have changed the way that many organizations do business. Flexibility and agility are in high demand as organizations continue to evolve engagement with their customers, clients, and citizens. Technology buyers are no longer prepared to take software and services and struggle with them; quite rightly, they demand good customer service and experience. Oracle recognizes this and its stated aims for achieving desired business outcomes include the ability for its customers to make informed decisions and move faster, staying ahead of change.

Continuing the innovations begun with its Redwood Project, Oracle has launched a significant upgrade in overall customer experience, providing closer engagement between the technology and services delivered to its customers alongside all touchpoints in the relationship. However, focusing on customer experience does not mean that there has been a let-up in technology development, and Oracle is focusing on a more “rounded” experience for its customers and prospects inclusive of the technology.