The Analyst Team
Senior Analyst, Service Provider IoT Strategies
As part of Omdia's Internet of Things (IoT) practice, John is based in Boston. His specialist areas of coverage include service provider IoT strategies, IoT platforms, IoT product and go-to-market approaches, and key IoT vertical markets, including connected cars.
Prior to joining the Omdia (formerly Ovum) IoT team in 2019, John spent over five years working in product management and product development with AT&T's IoT organization. He provided commercial and market support in areas including connected cars, fleet solutions, smart cities, and smart homes. Before joining AT&T, John was an analyst with Strategy Analytics, focusing on connected car markets, technologies, and opportunities. John holds a Bachelor of Arts in economics from Trinity College in Connecticut and a Master of Science with distinction in international strategy and economics from the University of St Andrews in Scotland.
Research Director, AI & IOT
As director of Internet of Things (IoT) research at Omdia, Josh manages a global team of analysts who produce insightful market intelligence on the IoT market. He guides the team’s strategy, research agenda, and commercial planning. Using industry contacts and granular data, Josh provides clients with actionable advice to uncover opportunities in the IoT space.
With over a decade of experience in the IoT industry, Josh has worked on topics ranging from hardware components to connectivity technologies and vertical market use cases. Prior to joining Omdia, he served as vice president of product management at Ingenu, formulating the company’s product roadmap and guiding cross-functional teams. From 2010 to 2016, he led IHS Markit’s coverage of the IoT market and guided the launch of the first IHS IoT Intelligence service. Josh’s previous experience also includes serving government and military officials as a national security intelligence analyst. He holds a bachelor’s degree in political science from the University of Tennessee in Knoxville.
Chief Analyst, IoT Services & Technologies
As part of Omdia’s Internet of Things (IoT) research program, Sam covers multiple facets of the global IoT market. Currently, he has a specific focus on analyzing software and services that support the adoption of IoT solutions.
In offering expert opinion, Sam has been widely quoted in the media, including The Economist, the Financial Times, The New York Times, and The Wall Street Journal. Prior to joining Informa (now Omdia), formerly IHS Markit, in 2012, Sam was the director of IoT research practice at ABI Research. He started his analyst career in 2001 at In-Stat, covering the semiconductor and networking equipment markets. After graduating from the University of California, San Diego, Sam spent three years working in Japan before returning to the US to earn an MBA (Hons.) from Thunderbird School of Global Management.
Senior Research Analyst, IoT Technologies and Verticals, AI & IoT
As part of Omdia’s IoT practice, Eleftheria covers a range of topics and trends. Her specialist areas of coverage include service provider IoT strategies, AR/VR adoption in IoT, and key IoT vertical markets, including connected cars and smart cities. Eleftheria is based in the London office.
Prior to joining Omdia, Eleftheria worked as a market research analyst at ABI Research, focusing on the AR and VR market and consumer technologies. Before joining ABI Research, she spent a year as an intern at Vodafone in the IoT Enterprise and Communication teams. Elef holds a bachelor’s degree in economics from the University of Peloponnese in Greece and a master’s degree in business and human resources management from Aston University in Birmingham, UK.
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