The Analyst Team

Joe Hoffman
Analyst
Joe manages the wireless LAN, Ethernet switches, and enterprise router trackers at Omdia. Joe gained his unique research perspective by sitting on all sides of the strategy table: engineer, product manager, strategic marketer, and industry analyst. Having developed and shipped technology products, he searches for insights and forecasts to guide product and market strategies.
Joe holds a Bachelor of Science in electrical engineering from the University of Kentucky, a Master of Science in systems engineering from Virginia Tech, and an MBA from Arizona State University. His career includes previous work at IBM, Lockheed Martin, Motorola, and Nokia.

Esther Cheh
Senior Analyst, Access Networks
Esther is Omdia’s Senior Analyst for transport networks, including router, switching, and optical technologies. She has more than 12 years of experience in the telecommunication industry, covering network operations, market and industry analysis, and business strategy in service provider and network equipment vendor environment.
Esther joined Omdia in December 2016. Prior to joining Omdia, she worked as a business consultant, providing strategic consulting on fixed network services to the service providers in the Asia Pacific performing market, opportunity sizing to support corporate decision-making, and recommendations on the go-to-market strategy for new product and new market segments.
Esther holds a Bachelor of Engineering in telecommunication engineering from Multimedia University, Malaysia, and an MBA from the Melbourne Business School, Australia.
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