The Analyst Team

Dom Tait
Research Director, Games, Music, Consumer Platforms and AI
Dom Tait is Omdia’s Research Director for games, music and audio, and consumer platforms and AI research. Dom joined Omdia in 2014 and has worked across the spectrum of entertainment and media on high-profile consulting projects, with a specialization in games and—increasingly—how they converge with other media.
Dom’s background is in media, having played editorial roles for a range of publications before joining Omdia. For many years, he has worked on a major report that examines consumer and advertiser spending data in entertainment and media segments around the world. As such, he can advise clients on a range of digital media.

Simon Dyson
Senior Principal Analyst, Music and Digital Audio
At Omdia, Simon edits the industry newsletter, Music & Copyright. He also provides a wealth of insight and information including research, data, trackers, and forecasts.
Prior to joining Omdia, Simon had a lengthy career in the music industry, after which he returned to education and then worked for a specialist music research agency for three years. His extensive music industry knowledge covers all sectors of the industry with a particular interest in recorded music and publishing, as well as royalties and music-related intellectual property issues. Simon has worked for Omdia, formerly Ovum and Informa Telecoms and Media, since 2000. His knowledge of the music industry was gained through performance, management, and record company ownership. He holds a Bachelor of Science in media studies.

Georgina Howes
Principal Consultant
Georgina is a principal consultant at Omdia where she is responsible for the end-to-end delivery of global and regional consulting projects across the media and entertainment sector.
In addition to working on these projects and contributing to key deliverables, Georgina produces reports and forecasts on the podcast industry as part of Omdia’s games, music, consumer platforms, and AI team. Prior to joining Omdia in 2017 as a media research analyst, Georgina worked as a data researcher at Bloomberg. She holds a degree in philosophy and English from the University of Sussex.
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