As early signs of a slowdown in Netflix's subscriber growth begin to emerge, this report takes an in-depth look at the evolution of the company's original content strategy through the past decade and into the future.
The Analyst Team
Research Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
The Challenges of Going Direct-To-Consumer in the Global Streaming Market
Report / 04 Jan 2022 / Matthew Evenson
This report assesses the challenges of launching new direct-to-consumer online video services into a crowded market.
Netflix Viewing Report – November 2021
Report / 10 Nov 2021 / Tim Westcott
This report showcases data from Plum Research estimating the most viewed series and non-series content on Netflix across 16 countries. An interactive visualization dashboard accompanies this report showcasing top 20 titles viewed per country for 37 countries and globally. The interactive visualization dashboard has been updated to reflect both Q4 and Q3 2021 Netflix viewership. An interactive visualization dashboard is available to accompany this report. Plum Research tracks Netflix viewing for 170 million households worldwide. This report is available as an add-on for subscribers of the Digital Content & Channels Intelligence Service.
Netflix’s new viewing metric allows it to further champion its successes without divulging its secrets
Analyst Opinion / 12 Nov 2021 / Matthew Evenson
Netflix is changing the metric it uses to report subscriber viewing of its top titles, but true transparency on viewing time remains elusive.
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