The Analyst Team
Research Analyst, Consumer Electronics
As part of the consumer electronics team of Omdia, Nina Rao explores converging technology trends across consumer electronics applications, working to incorporate new data sources and to strategically renew research areas.
Her research interests include emerging trends in interface adoption across the consumer electronics spectrum, including USB-C and AV, and developments in mature markets such as monitors and TVs. She provides key insights into these areas and strategic consulting for special projects. Before joining Omdia, formerly IHS Markit, in 2019, Nina worked as an investigative reporter and editor. She holds a master’s degree in environmental journalism from the University of Colorado in Colorado, the US and a bachelor’s degree in economics and French from the University of Florida in Gainesville, Florida.
As part of the Consumer Electronics team, Helma contributes to TV household research. She develops modeling and databases while focusing on understanding the TV business in the ASEAN and MENA regions.
Prior to joining Omdia in 2021, Helma served as a data analyst at eBdesk, where she managed open source intelligence and big data initiatives for governmental agencies and policy makers. Before that, she started her career as content writer in Hello Health Group, where she used her medical background to democratize access to healthcare knowledge and was later exposed to data journalism by training.
She graduated from Cairo University with a Bachelor of Medicine, Bachelor of Surgery degree.
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