Will Netflix’s expansion into games encounter similar challenges to Spotify’s video strategy? Data from Omdia and its research partners on the performance of Netflix’s interactive video titles and mobile games suggests an answer.
The Analyst Team
Research VP, Media & Entertainment
Rob leads the team behind Omdia’s global research on media and entertainment, digital consumer platforms, addressable consumer devices, and consumer artificial intelligence. He is also responsible for Omdia’s cross-sector Connecting the Dots thought-leadership program.
Rob specializes in providing advice about convergence and disruption to the world’s leading consumer TMT companies. Recent highlights include running a workshop series on the US tech giants’ outlook, building a ""one version of the truth"" market-sizing model for a major digital platform, and quantifying the revenue upside of 5G for media and entertainment up to 2030 for a leading chip maker. Rob began his career in 2000 as a journalist covering internet access, e-commerce, and digital media. Since joining Informa (now Omdia) in 2003, he has led the expansion of the company’s coverage of innovative consumer services and technologies.
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.