Power Semiconductors in Automotive Report – 2022 Analysis

Sang Oh

Senior Research Analyst

Hear Sang Oh discuss the impact of the chip shortage on the automotive supply chain in this interview from the DesignCon 2021 conference.

Sang is an automotive semiconductor analyst at Omdia, providing forecasts, market shares, and analysis of the overall automotive semiconductor market, with a special focus on automotive power semiconductors and the electric vehicle industry. Sang also applies his expertise in developing new services in the area of automotive semiconductors.

Prior to joining Omdia, Sang was a management consultant for Carlisle & Company, responsible for projects with global automotive and heavy equipment manufacturers for more than seven years. The focus of his projects extended from an upstream business at assembly to end-customer service operations. He specialized in strategic roadmap planning, network operation, performance optimization, and global data benchmarking.

Sang earned an MBA from Cheung Kong Graduate School of Business in Beijing, China. He also earned a Master of Engineering degree in mechanical engineering, a minor degree in system engineering, and a Bachelor of Science degree in mechanical and aerospace engineering from Cornell University.

Richard Eden

Principal Research Analyst, Power Semiconductors

Richard Eden is a power semiconductor market analyst whose focus includes the Power Discrete & Module Market Tracker, the Power Semiconductor Market Share Database, and the SiC & GaN Power Semiconductors Report within the power semiconductor intelligence service. He also contributes to other semiconductor reports.

Richard joined Informa (now Omdia) in 2019 after it acquired IHS Markit Technology. He started working on power semiconductor market research in 2010 at IMS Research, later bought by IHS Markit. Prior to this, Richard spent 5 years in electronics marketing management at RS Components and 15 years in various product management and sales roles at ROHM Electronics (now ROHM Semiconductor). Before that, he was a design engineer that worked on high-end microwave components and subsystems at Plessey Microwave in the 1980s. Richard has a Higher National Diploma in electronic and electrical engineering from Coventry (Lanchester) Polytechnic, now Coventry University.