Summarizes Omdia’s ninth survey of wholesale customers, conducted online in January and February 2022. Respondents answered questions on their usage of wholesale services, future wholesale needs, vendor selection criteria, and trends that would influence their planning.
Wholesale Customer Survey - 2022
The Analyst Team
Julian Watson
Principal Analyst, Wholesale Telecoms
Julian joined Omdia’s enterprise networks and wholesale team in January 2021. His research focuses on wholesale telecoms market dynamics and service provider strategies.
Between August 2016 and December 2020, Julian was a member of Omdia’s IoT connectivity and platforms team. In this role, Julian maintained and developed global IoT device forecasts and undertook syndicated and custom research in areas including cellular IoT gateways, edge computing in IoT, and 5G. Prior to this, Julian managed the legacy IHS Markit telecoms operator research team, which provided syndicated and custom research on quad-play bundling, telecoms regulation, fixed broadband, and VoIP. Julian joined Omdia in 1999 and has a Bachelor of Arts in politics, parliamentary studies, and Russian from the University of Leeds in England.
Further Reading
Wholesalers must focus on identifying and closing the gaps between their customers' demands and perceptions
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Analyst Opinion / 30 Jul 2018 / David James
Ovum's eighth and largest survey of wholesale customers has found significant gaps between wholesalers' performance and their customers' demands, particularly in terms of price and quality. Wholesalers must focus their efforts on identifying and closing these gaps.
Wholesale Customer Survey 2018: Relationships and Reputation
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Survey / 10 Jul 2018 / David James
The growing variety of wholesale customer types, some with radically different business models and strategies, is presenting wholesalers with challenges in developing and maintaining effective and long-lasting wholesale relationships.
Wholesalers must act now to reduce substantial gaps between customer expectations and experience of price and quality
Subscription Required
Analyst Opinion / 10 Jul 2018 / David James
Ovum's eighth and largest survey of wholesale customers found significant gaps between wholesalers’ performance and their customers’ demands, particularly in terms of price and quality.
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