The Analyst Team

Matthew Reed
Chief Analyst, Service Provider Markets
Matthew’s research and analysis covers global trends in service provider markets.
Previously, Matthew specialized in researching regional telecoms markets in Africa, Asia, and the Middle East. He joined Informa, now Omdia, in 2007.
Further Reading
Omdia MVNO survey findings – 2021
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Report / 13 Dec 2021 / Julian Watson
In September 2021, Omdia surveyed over 100 current and future providers of mobile virtual network operator (MVNO) services and their suppliers on their activities, strategies, and expectations.
MVNOs Latin America event shows that MVNOs are a promising niche market for Mexico and the region
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Analyst Opinion / 12 Jun 2018 / Sonia Agnese
The third edition of the MVNOs Latin America event, held in Mexico City in May, highlighted the fact that Mexico is still home to a growing market for the sector, with 15 MVNOs holding a collective 1.5 million mobile subscriptions as of the end of 2017.
Multi-Brand Strategy: A Shift in Global Service Provider Customer Segmentation – 2021
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Report / 09 Dec 2021 / Julia Schindler
In-depth analysis of the global adoption of 181 sub-brands by mobile service providers. Covers market overview, strategy, industry best practice, and outlook.
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