This benchmark analyzes digital consumer services offered by leading service providers. The model assesses and benchmarks the service providers’ branding strategies, go-to-market models, and relative market presence.
The Analyst Team
Research Director, Service Provider Consumer
With 25 years of experience in the telecommunications and digital media markets, Michael Philpott is Omdia's leading analyst in the connected home area. As Research Director for service provider consumer, he delivers thought leadership to Omdia’s clients on digital home go-to-market strategy.
At Omdia, Michael produces reports, case studies, and forecasts in the areas of smart home, smart Wi-Fi and connected home, and broadband access strategy. He joined Omdia (formerly Ovum) in 2000 as a consultant in the networks and Infrastructure team, before moving to the analyst side of the business establishing and leading Ovum’s broadband, telco media, and smart home analyst services.
Before joining Omdia, he worked at BT’s research and development (R&D) laboratory, Adastral Park, designing xDSL and fibre optic access networks.
Principal Analyst, Digital Consumer Operator Strategies
As part of Omdia’s digital consumer operator strategies (DCOS) research practice, Jonathan covers the TV and video entertainment sectors. He is an expert in telco video, with a particular focus on operator product and service strategies, delivering a comprehensive range of telco TV and over-the-top (OTT) partnership analyses.
Jonathan has a specific interest in video entertainment and the relationships between traditional pay-TV operators and third-party OTT video service providers. Tracking the evolving landscape for bundled video services forms a key component of his research. Prior to joining Omdia (formerly Ovum), Jonathan spent eight years with Yankee Group, where he specialized in consumer technology, broadband, and digital TV issues.
Principal Analyst, Smart Home Services
As part of Omdia's Service Providers team, Mariana Zamoszczyk covers the smart home industry, with a specific interest in vendor and services provider smart home strategies, AI assistants and assisted living solutions.
Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and carrying out competitor and customer intelligence, among other research and sales support activities. Prior to BT, Mariana worked for IDC and Frost & Sullivan.
Mariana has over 19 years of experience in the IT and Telecommunications industry.
Mariana holds a MA in Political Economy from the University of Sheffield, and a BA in Economics from the University of Buenos Aires. Also, she speaks Spanish and Portuguese.
Research Analyst, Emerging Consumer Services
Pål Karlsen leads the lighting research of the building technology team of Omdia. Before joining Omdia, formerly IHS Markit, in 2019, he worked as a senior analyst for a specialist consultancy serving the building products industry. Pål led the research on the Nordic countries and focused mostly on the HVAC and bathroom industry.
He holds a Master of Arts in globalization and multinational corporations from SOAS University of London in London, England and a Bachelor of Science in business and economics from BI Norwegian Business School in Norway. Pål is based in London, England.
Sameeraja works for both IT and telecom teams. She has worked on products including Smart Wi-Fi, OTT Communications Tracker, AI Innovation Tracker, World Cellular Handset Tracker, SWOT profiles, and consulting projects. Her key areas of work include secondary research, data collection, data modelling, and SWOT profile updates.
Sameeraja joined Informa (now Omdia) on January 2, 2020. Her main areas of expertise are secondary research, industry analysis, data analysis, forecasting, and report writing. She provides insights through in-depth secondary research and analysis. Sameeraja holds eight years’ experience in market research. Prior to Omdia, she worked at Gateway Media Pvt. Ltd., Amazon, and Progressive Digital Media. She developed the taxonomy that is used in creating insurance industry databases. She holds a master’s degree in business administration from Jawaharlal Nehru Technological University and a bachelor’s degree in sciences from Osmania University.
Quantifying the Consumer Telco Opportunity – 2022
Report / 29 Apr 2022 / Michael Philpott
In-depth analysis of the data included in Omdia’s Consumer Digital Revenue Opportunity Model and Digital Consumer Operator Strategies Benchmark to aid service providers as they start to develop their future digital service roadmaps.
Consumer Digital Revenue Opportunity Model, 2021–26
Data / 28 Mar 2022 / Michael Philpott
A quantitative analysis of the digital consumer services market from 2021 to 2026 with a view of the digital consumer revenue market in terms of size of opportunity, growth rate, and relevance of the market to integrated services operators.
Smart Home Broadband Service Provider Benchmark: 2021 – Analysis
Report / 02 Dec 2021 / Mariana Zamoszczyk
An analysis of the trends that define the smart home market, with key findings in terms of partner ecosystem, business models, technology innovation, user experience, as well as key market participant cases studies.
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