The Analyst Team
Principal Analyst, Service Provider Strategy
Paul Lambert works in the Europe team at Omdia, formerly Ovum, focusing on the telecoms industry. He specializes in operator strategies, new technologies, and mobile broadband best practices. Paul also specializes in the implications resulting from eSIM and the evolving capabilities of mobile broadband. His recent reports have examined eSIM, 5G, LoRA, and IoT.
With a keen interest in 4G, Paul continually evaluates the options open to operators moving to 4G voice and what this means in the context of OTT players’ focus on enhancing their core telephony features. He also edits the Omdia Global Telecoms Daily news publication.
As part of the regulation and consumer services team at Omdia, Smita Sharma is an analyst in India, providing analysis of telecoms regulatory developments at a country level. She generates regulatory reports, which involves analyzing sources such as regulatory frameworks and net neutrality for a given country.
Prior to joining Omdia in 2018, Smita worked as an analyst in the TMT division at GD Research Center, covering company and industry analysis, market forecasts, competitive landscapes, business research, and market intelligence. She also supported the pre-consulting sales team by generating sales leads and converting proposals.
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