Offering converged service providers a lower-cost option to extend broadband reach, and mobile-only players a route into fixed and bundled offerings, 5G FWA is an exciting technology with diverse GTM options, analyzed in this report.
The Analyst Team
Principal Analyst, Broadband, Bundling and Pricing
Peter Boyland is a Principal Analyst covering consumer broadband access, bundling, and pricing trends. As part of Omdia’s digital consumer operator strategies team, he covers internet service provider consumer broadband strategies and monitors technical and regulatory developments across the telecoms sector.
Peter has 10 years of experience in the telecoms sector, working as analyst for GSMA Intelligence, OpenSignal, STL Partners, and IHS Markit. He has wide experience across the mobile, fixed, and media sectors, and is regularly quoted by the press as an expert in his field. Peter is an experienced broadcast journalist and editor and holds a Postgraduate Diploma in Journalism from Falmouth University.
Senior Principal Analyst, Broadband & Bundling
Nicole McCormick is the practice leader of the broadband and multiplay team at Omdia, formerly Ovum. She leads a global team of analysts who cover mobile and fixed broadband operator strategies, delivering leading data, outlook, and coverage such as pricing strategies, LTE monetization strategies, telco innovations, and mobile roaming for the Asia Pacific region.
She has more than 20 years’ experience covering the telecoms and television sectors in Asia Pacific. Nicole is a regular presenter and moderator at industry conferences in the region.
Senior Manager, MEA Service Provider Markets
As part of Omdia’s Middle East and Africa team, Srushti oversees the creation of high-quality syndicated research deliverables and execution of successful consulting engagements in the region. She provides detailed analyses on individual countries and across many areas including mobile, broadband, digital media, regulations, as well as vendor and operator strategies.
Srushti has an extensive background experience in telecommunications having worked with top industry players such as HTC, Nokia, and Qualcomm. Her different roles have included being responsible for launching the first Android handset in the Middle East to delivering strategic insights for business planning and development on topics such as 3G, 4G, mobile handsets, portable devices, IoT, applications, and ecosystems, as well as business models of handset vendors in emerging markets.
At Omdia, Srushti aims to produce quality reports with valuable market intelligence and analyses to support the clients’ business needs. She holds a degree in engineering, majoring in electronics and telecommunications.
Mobile & Broadband Pricing Tracker – 2H21
Data / 10 Feb 2022 / Nicole McCormick
This tracker captures mobile and fixed bundled pricing plans, with data from new partner Tarifica. Since 5G launched globally in 2Q19, the average price of mobile plans (30-day) has increased in the US, Saudi Arabia, and Germany to 4Q21.
2022 Trends to Watch: Gigabit Broadband
Report / 01 Nov 2021 / Peter Boyland
Quality of experience has become a key consumer priority and is set to drive growth in gigabit broadband services in the coming year. Fiber will play a key role as the technology of choice for gigabit delivery.
Consumer 5G Fixed Wireless Strategies, Pricing, and Marketing
Report / 07 Jun 2021 / Nicole McCormick
There are numerous reasons why telcos commercialize 5G FWA; rationales such as FWA as a 5G competitive play to cable and fiber, xDSL replacement, fiber extension (where it is too expensive to deploy FTTP), and cheaper rural alternative.
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