Optimal release strategies will need to balance these new windowing pressures against potential losses from transactional revenue (both cinemas and home entertainment) following further opportunities for innovation across the value chain.
The Analyst Team

Charlotte Jones
Principal Analyst, Cinema
As part of Omdia's Media and Entertainment team, Charlotte Jones covers the global film ad cinema sectors, with a specific interest in digital technology, premium cinema, and emerging markets.
Charlotte provides detailed analysis on exhibitor strategy, evolving film industry business models and theatrical market forecasts. She is also responsible for Cinema Intelligence the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at industry events as well as leading voice on industry webinars.
Prior to joining Omdia’s legacy business unit IHS Markit Technology, formerly Screen Digest in 2003, Charlotte worked as an analyst for Kagan World Media and with Sport Business Group.
She holds a degree in geography from the University of Wales, Aberystwyth as well as a master’s degree in international business.

Sarah Henschel
Principal Analyst
As part of Omdia's media and entertainment team, Sarah covers online video for the Americas, with a specific interest in over-the-top and subscription streaming strategies, transactional home entertainment, and global physical video research. She specializes in tracking, modeling, and forecasting the ever-changing home entertainment and direct-to-consumer landscape.
Previously, Sarah worked as an associate at NBCUniversal as part of its digital distribution team. She holds a Bachelor of Science in business cinematic arts from the University of Southern California in Los Angeles. She is based in the company’s Austin, Texas, office.

Max Signorelli
Principal Analyst, Media & Entertainment
Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.

Ed Ludlow
Senior Data Analyst, Media and Entertainment
As part of OMDIA’s digital content and channels service, Ed uses programing and automation to monitor the evolving television and online video broadcasting landscape. Ed also supports OMDIA’s cinema and movies, advertising, and sports services. Ed is a specialist in the video on demand sector, having previously worked as part of Netflix’s UK publicity arm on retainer before joining OMDIA in 2021. He came with an in-depth knowledge of UK film distribution, which he had acquired through developing his own website, an online data-visualization dashboard for UK cinema. His work at OMDIA involves creating Excel and Power BI deliverables with R and SQL; using Python to build web-scraping robots; and writing reports about channel revenue streams and TV, film, and video production and distribution. He is fluent in three languages and graduated from The University of Leeds in 2018.
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