After Netflix reported a decline in subscriptions for 1Q22, this analyst opinion assesses some of the options available to the company to help strengthen its long-term future.
The Analyst Team

Matthew Evenson
Research Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
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Netflix and Content Strategy: Charting the Strategic Path to Streaming Leader and Beyond
As early signs of a slowdown in Netflix's subscriber growth begin to emerge, this report takes an in-depth look at the evolution of the company's original content strategy through the past decade and into the future.
Report / 25 Mar 2022 / Matthew Evenson
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2021 reporting from Netflix, HBO Max, Peacock, and Disney show that consumers can (and will) pay for multiple streaming services
Netflix, HBO Max, Peacock, and Disney+ reported both domestic/global subscriber growth in 4Q21. New services are growing quickly, but Netflix’s growth is slowing. Growth in streaming overall is allowing “all ships to rise” in the D2C space.
Analyst Opinion / 14 Feb 2022 / Sarah Henschel
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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