The year-on-year decline of -1.5% in advertising revenue reported by Meta in 2Q22 is certainly a landmark, but it should not be taken as emblematic of the health and prospects of the overall digital advertising ecosystem.
The Analyst Team
Principal Analyst, Media and Entertainment
As part of the Omdia channels, programming and advertising team, Matthew Bailey covers the global digital media sector, with a specific interest in digital media monetization strategies, ad-supported online video, digital advertising, ad-funded games, and games-related video content and platforms.
In his role as a Principal Analyst, his main research interests are in digital content and advertising. This includes mobile, social, and ad-supported online video (AVOD), within which Matthew provides analysis of key developments in online video content creation, vendor monetization strategies, and digital video advertising. He also writes on adjacent developments in the broader digital advertising market, OTT video, digital publishing, social media, video games, and next-generation forms of advertising, media and entertainment. Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
Senior Principal Analyst, TV, Video and Advertising
Marija Masalskis is a senior principal analyst for TV, Video and Advertising. She is based in Los Angeles and leads US market research across pay TV and online video, advertising and studio strategy.
Marija first joined Screen Digest (now part of Omdia) in 2007 in London, covering online video, digital music and connected devices research areas. During her tenure as the director of research for the New York based trade association Digital Content Next (formerly the Online Publishers Association), Marija compiled 2013-2015 annual and quarterly industry benchmarking studies and represented DCN on the Media Ratings Council and the board of the Advertising Research Foundation. Prior to returning to Omdia in 2020, Marija also worked in ad tech at the San Francisco branch of Index Exchange, a supply-side optimization platform.
Advertising – GAMA Database Summary
Data / 06 Sep 2022 / Marija Masalskis
Database providing detailed data on Google, Amazon, Meta and Apple advertising revenue, with country-market and ad format break downs. For Google and Meta, includes net advertising revenue, traffic acquisition costs, and ad tech revenue.
2022 Trends to Watch: GAMA, Big Tech, and Walled Gardens in Advertising
Report / 10 Nov 2021 / Matthew Bailey
This report explores how Google, Amazon, Meta (formerly Facebook), and Apple (collectively GAMA) will drive the direction of the advertising market through five key trends to watch in 2022.
Facebook, VR, and the future of advertising
Report / 30 Jun 2021 / Matthew Bailey
This report assesses the current state of VR content monetization, analyzes Facebook's recent foray into VR ads on Oculus devices, and evaluates the part that advertising will play in the future of VR and vice versa.
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