In February 2022, Omdia interviewed Maz Songerwala—senior vice president for Applications Service Excellence at Oracle—to understand the role that application services play in an organization’s ability to deliver exceptional customer experiences.
Application support should be a strategic partner in customer experience transformation journeys
The Analyst Team
Hansa Iyengar
Principal Analyst Enterprise IT Management & Architecture and Lead Analyst – Enterprise Technology Advisory Service
As a part of Omdia's Enterprise IT Management and Architecture IS, Hansa covers topics of importance to technology and business decision-makers. Digital transformation strategies, legacy modernization, systems integration and digital services around emerging technologies feature heavily in her research. She also leads Omdia's Enterprise Technology Advisory Service - a decision-maker focused service where she advises enterprises on digital transformation strategies and best practices. Hansa is the creative force behind the Omdia Digital Leaders Podcast which she also co-hosts. The podcast demystifies technology and business processes, practices, and solutions that impact digital transformation and leading a digital business.
Hansa has been a part of Omdia (formerly Ovum) since 2008. Her areas of expertise include transformation strategies and best practices, application modernization and systems integration services, outsourcing, global and offshore service delivery and engagement models, and vendor management and governance. She previously worked as a sourcing and vendor management analyst at Forrester Research. Hansa holds an MBA in finance and a bachelors in English from Gujarat University.
Further Reading
Digital Leaders Podcast, S2E3 – How to turn support into strategic advantage – Part 1
24 Feb 2022 / Hansa Iyengar
In the first of this two-part series, we speak with Oracle's SVP for Application Services Excellence Maz Songerwala to understand why application support must be at the heart of customer success initiatives.
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