In the latest cellular data traffic forecasts, Omdia has expanded country/territory coverage to 67, with technology breakdown of 5G and others. This iteration supersedes all previously published versions.
The Analyst Team

Shivakumari Avaradi
Principal Forecaster
Shivakumari is a senior market forecaster on the market data analytics & modelling team. She provides forecasting and analysis on network traffic for the telecoms, media, and technology markets.
Shivakumari is responsible for developing and implementing different mathematical and statistical modelling techniques using Python. She has expertise in forecasting, predictive modelling, and machine learning.

William Hare
Practice Leader
William Hare is the Practice Leader for Omdia’s European Service Provider Markets Intelligence Service. He leads a team of analysts developing and delivering reports and data on the European Telco space, covering fixed and mobile market developments across more than 50 countries.
William has more than 13 years’ experience in the TMT sector, advising Telcos, NRAs and professional services firms in Europe and across the world. Specialisations include market analysis, market forecasting and 5G. Prior to joining Omdia in 2020, he was a Principal Analyst at Analysys Mason, where he led two European-focussed telecoms research programmes as well as leading the development of various innovative market modelling exercises and forecast model methodologies. He holds a degree in Mathematics from the University of Cambridge.

Nidhir Maudgalya
Head of Market Forecasting
Nidhir Maudgalya leads the market forecasting team at Omdia and manages the production of the company's leading World Information Series (WIS) database products. He specializes in building and maintaining forecasting models for the mobile, media, and broader telecoms markets.
With his expertise in market analysis, forecasting, and business modeling, Nidhir was instrumental in developing a web-based data analytics tool in IBM Planning Analytics, bringing the core numerical data and forecasts of Omdia into a single, intelligent platform. Before joining Omdia, formerly Ovum, Nidhir worked as a telecom analyst at Visiongain, where he focused on mobile network technologies. Nidhir has more than 15 years’ industry experience and holds a Master of Science in telecommunications and a Bachelor of Science in electrical and electronics engineering.

Ronan de Renesse
Senior Research Director, Service Provider Markets
Ronan oversees Service Provider Markets and leads a team of over 20 international analysts that are responsible for the coverage of global, regional, and local service provider markets. He has been analyzing the TMT industry for more than 15 years, covering a wide range of domains in telecoms, media, and devices.
Ronan now owns and oversees the creation of high-quality syndicated research deliverables, ranging from Omdia’s core “W” data products to key trackers, regional outlooks, and trends to watch. Prior to joining Informa (now Omdia), formerly Ovum, in 2014, he was a principal analyst at Analysys Mason and IHS Screen Digest. Ronan is prized as a global technology commentator and often discusses a range of issues with Bloomberg, CNBC, Sky, and BBC. Ronan holds a PhD in telecommunications from King's College London.
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The Fixed Wireless Access Subscription Forecast provides market forecasts for the FWA market. This forecast provides FWA connections split by 5G, 4G, proprietary, and WiMAX technology, as well as total broadband connections.
Data / 16 Feb 2023 / Kyle McKenna
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