This opinion piece draws on Omdia’s consumer research to highlight and predict the impact of fundamental changes to how consumers are deciding what to watch on TV and online video.
Video’s next big challenge: Shaping the cultural conversation
The Analyst Team
Rob Gallagher
Research VP, Media & Entertainment
Rob leads the team behind Omdia’s global research on media and entertainment, digital consumer platforms, addressable consumer devices, and consumer artificial intelligence. He is also responsible for Omdia’s cross-sector Connecting the Dots thought-leadership program.
Rob specializes in providing advice about convergence and disruption to the world’s leading consumer TMT companies. Recent highlights include running a workshop series on the US tech giants’ outlook, building a ""one version of the truth"" market-sizing model for a major digital platform, and quantifying the revenue upside of 5G for media and entertainment up to 2030 for a leading chip maker. Rob began his career in 2000 as a journalist covering internet access, e-commerce, and digital media. Since joining Informa (now Omdia) in 2003, he has led the expansion of the company’s coverage of innovative consumer services and technologies.
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