As part of Omdia's research operation team, Sivalingam Muniandi leads the projects from the service provider, consumer, and enterprise market sectors, with a specific interest in telecom operator multi-play strategies, subscriber and revenue trends, new service rollouts, regulatory developments, telco merger and acquisition activity, and pay TV.
Prior to joining Omdia, formerly IHS Markit, Siva worked as a senior research analyst, covering telecoms and pay TV in Asia Pacific. He also worked at Maxis Berhad, Malaysia as a business analyst on the regional sales team. During his time there, Siva was responsible for data mining, KPI and sales performance reporting, market research, competitor insights, trade management, vendor management, and compliance control.
Siva holds a Bachelor of Information Technology (Hons.) in multimedia systems from Wawasan Open University, Malaysia. He is currently pursuing the Commonwealth Executive Master of Business Administration and is based in Penang, Malaysia.