Advertising – GAMA Database Summary

Marija Masalskis

Senior Principal Analyst, TV, Video and Advertising

Marija Masalskis is a senior principal analyst for TV, Video and Advertising. She is based in Los Angeles and leads US market research across pay TV and online video, advertising and studio strategy.

Marija first joined Screen Digest (now part of Omdia) in 2007 in London, covering online video, digital music and connected devices research areas. During her tenure as the director of research for the New York based trade association Digital Content Next (formerly the Online Publishers Association), Marija compiled 2013-2015 annual and quarterly industry benchmarking studies and represented DCN on the Media Ratings Council and the board of the Advertising Research Foundation. Prior to returning to Omdia in 2020, Marija also worked in ad tech at the San Francisco branch of Index Exchange, a supply-side optimization platform.  

Matthew Bailey

Principal Analyst, Media and Entertainment

As part of the Omdia channels, programming and advertising team, Matthew Bailey covers the global digital media sector, with a specific interest in digital media monetization strategies, ad-supported online video, digital advertising, ad-funded games, and games-related video content and platforms.

In his role as a Principal Analyst, his main research interests are in digital content and advertising. This includes mobile, social, and ad-supported online video (AVOD), within which Matthew provides analysis of key developments in online video content creation, vendor monetization strategies, and digital video advertising. He also writes on adjacent developments in the broader digital advertising market, OTT video, digital publishing, social media, video games, and next-generation forms of advertising, media and entertainment. Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.

Kia Ling Teoh

Senior Analyst, Advertising

As part of Omdia's media and entertainment team, Kia Ling Teoh covers global advertising, channels, and programming research, with specific interests in traditional TV’s digital extensions and content strategies. Her research focuses on the development of the advertising and television programming markets including, but not limited to, key markets in Asia Pacific. 

Kia Ling provides analysis and forecasts on subjects such as TV broadcasters’ advertising revenues, including those from linear TV and ad-supported online video, and programming spend. She is widely quoted in media publications and has authored topical reports covering advertising M&A and TV and online video markets in China, Indonesia, and India. She is based in Penang, Malaysia, and joined Omdia in April 2014. Prior to joining Omdia, Kia Ling was a lead analyst at the Governance, Risk, and Compliance division of Thomson Reuters. She holds a Master of Science in international business management from University of Kent, UK. She is fluent in English, Chinese Mandarin, and Malay.

Ed Ludlow

Senior Data Analyst, Media and Entertainment

As part of OMDIA’s digital content and channels service, Ed uses programing and automation to monitor the evolving television and online video broadcasting landscape. Ed also supports OMDIA’s cinema and movies, advertising, and sports services. Ed is a specialist in the video on demand sector, having previously worked as part of Netflix’s UK publicity arm on retainer before joining OMDIA in 2021. He came with an in-depth knowledge of UK film distribution, which he had acquired through developing his own website, an online data-visualization dashboard for UK cinema. His work at OMDIA involves creating Excel and Power BI deliverables with R and SQL; using Python to build web-scraping robots; and writing reports about channel revenue streams and TV, film, and video production and distribution. He is fluent in three languages and graduated from The University of Leeds in 2018.