Market Landscape: Omnichannel Engagement Platforms in Banking
The Analyst Team
Ouliana Smith
Senior Research Analyst, Financial Services
Ouliana Smith has specialized in financial services for 10 years and currently works in Omdia’s financial services team. Since joining Omdia in 2022, she has focused on digital transformation in retail banking and fraud solutions with a strong interest in alternative payments.
Ouliana started her career as an associate analyst with Datamonitor, now GlobalData, a global market intelligence provider, where she specialized in the Cards and Payments area. She also supported corporate partnerships by conducting research and interviews with industry executives and authoring content investigating fraud and new payment technologies. Later, she moved into wealth management, overseeing key industry analysis, modelling, and bespoke content for clients. She also developed a contacts database to augment proprietary data and market analysis. Ouliana holds a first-class honors degree in mathematics from Coventry University and an upper-second-class honors degree in art history from the Open University.
Further Reading
Retail Banking Technology Spending Through 2026: Business Function Segmentation
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Data / 28 Apr 2022 / Daniel Mayo
Omdia’s retail banking business function technology forecast covers information and communications technology spending supporting the consumer and business banking lines of business of financial institutions globally.
2022 Trends to Watch: Retail Banking
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Report / 06 Jan 2022 / Daniel Mayo
Based on primary interviews with retail banks across the globe, this report analyzes key business and technology trends for 2022, focusing on IT investment priorities and strategies for the sector.
Retail Banking – IT Enterprise Insights 2022
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Survey / 15 Oct 2021 / Daniel Mayo
Explore consumer banking and wealth management IT investment priorities with drill-down on digital banking, channels, anti-financial crime, risk and compliance, core banking, open APIs, and payments infrastructure. To view other survey data available within IT Enterprise Insights 2022, visit the Content Guide.
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