Guild Wars 2 drove overseas growth for NCSOFT; full recovery waits for Throne & Liberty. Regulation is relaxed from 3Q22. Nexon accelerated game launches in the West to recoup losses from China. Some publishers step further into Gamefi.
The Analyst Team
Senior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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