Operators that raise mobile tariffs at least in line with inflation will see higher mobile service revenue and even better ARPU growth. In the best circumstances, revenue growth will exceed the inflation rate. However, revenue growth can be offset by churn.
Cost-of-Living Crisis: Impact on Consumer Mobile
The Analyst Team
Nicole McCormick
Senior Principal Analyst, Broadband & Bundling
Nicole McCormick is the practice leader of the broadband and multiplay team at Omdia, formerly Ovum. She leads a global team of analysts who cover mobile and fixed broadband operator strategies, delivering leading data, outlook, and coverage such as pricing strategies, LTE monetization strategies, telco innovations, and mobile roaming for the Asia Pacific region.
She has more than 20 years’ experience covering the telecoms and television sectors in Asia Pacific. Nicole is a regular presenter and moderator at industry conferences in the region.
Sonia Agnese
Senior Principal Analyst, LATAM Service Provider Markets
Sonia Agnese has over 25 years’ experience in the TMT industry. Based in Argentina, she is a TMT public policy and regulatory expert with a strategy, research, and consulting background. She examines international trends and market developments, specializing in Latin America.
Prior to joining Omdia, formerly Ovum, in 2014, Sonia was responsible for regulatory evolution and strategy for the Telecom Argentina Group. She previously worked as a senior consultant at Arthur Andersen and at Deloitte.
Sonia has an Accounting (Hons.) and Economics degree and holds an MBA from CEMA University, Buenos Aires. Sonia is an honorary professor at postgraduate programs in key universities and telecommunications programs in Argentina.
Sonia is also a judge of the GSMA’s Global Mobile Awards as well as a frequent speaker at several Latin American and international forums.
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