The Analyst Team
Principal Analyst, Mobile Workspace
Adam Holtby covers enterprise mobility and the digital workplace as part of the Omdia Workspace Services team. His research is focused on understanding and analyzing mobile technologies and services and their impact on the modern workplace.
Adam delivers research focused on helping enterprises, vendors, and service providers understand how mobility is affects the workplace. Adam develops quantitative and qualitative insights on the critical role that connectivity, mobile management, workplace productivity, and mobile security capabilities have in helping modern businesses deliver against important digital initiatives. Adam’s expertise also extends to employee support, with a focus on how service management tools, services, and approaches are evolving in response to changing workstyles.
Naga Sukumar Gattu
Naga Sukumar Gattu is an Analyst, supporting the IT market models team and primarily deals with data modeling and forecasting, market sizing of IT spending, and tracking industry trends. His research helps to understand the adoption of digital transformation technologies and provides insights for IT budgets, investment priorities, and market growth.
Sukumar specializes in IT spending, budget prediction, and market forecasting. His research includes market sizing, trend analysis, forecasting, vendor analysis, and rankings for the technology spending market. Sukumar also supports database management of premium tools and the primary research and consulting projects of Omdia. Before joining Omdia, formerly Ovum, in 2013, he worked as an associate analyst at GlobalData, where he worked in market research and business intelligence. Sukumar holds a master’s degree in business administration, specializing in marketing and finance, from Osmania University in Hyderabad, India, and a bachelor’s degree in mathematics from Kakatiya University in Telangana, India.
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