IFA Trends Report – 2022

Paul Gray

Research Director, Consumer Electronics and Devices

Paul Gray leads the home devices research, spanning television sets, smart home, consumer electronics, and domestic appliances. His main research area is TV sets, focusing on the European region, broadcast technology, smart TV, and new TV features. Paul is also heavily engaged in researching the development of the Ultra HD ecosystem.

He joined Omdia, formerly IHS Markit, more than 10 years ago. With more than 30 years’ experience in the TV set supply chain working for NXP and Philips in semiconductors and displays, Paul continues to research the TV set business. He has also worked on wearable and media devices and has tracked and forecast the smart TV business from its very beginning. Paul has been cited by, among others, the Financial Times, Korea Times, Korea Daily, Nikkei, and Le Monde. He has also offered expert viewpoints in online, radio, and television programming. Paul holds a degree in electrical engineering and a diploma in industrial studies.

Jeff Lin

Senior Principal Analyst, Mobile PC

As the lead analyst for the tablet and notebook PC market at Omdia, Jeff is responsible for primary research and forecasting on mobile PCs (tablet and notebook PCs) and the emerging PC market, including gaming notebook PCs, always-connected PCs (5G notebook PCs), and wearable PCs (virtual reality/augmented reality devices).

Prior to working at Omdia, Jeff was an engineer at Chunghwa Picture Tubes, where he led TV panel development projects and promoted products. He worked at Samsung Electronics Taiwan, winning the annual best sales award while handling HP’s monitor business account, and was a procurement manager at Benq for monitor panel and TV set purchasing and panel price trend analysis. Jeff joined DisplaySearch in 2010 as a value chain analyst for the tablet, notebook PC, monitor, and public display supply chain. Jeff graduated from Taiwan’s National Cheng Kung University with a degree in environmental engineering and holds an MBA from National Chengchi University in Taiwan.  

Jusy Hong

Senior Research Manager, Mobile Devices

As part of Omdia’s consumer devices team, Jusy is responsible for wireless and PC research, with a focus on smartphones, feature phones, laptops, and tablets. His research covers mobile device shipment, production, and technology trends, as well as companies’ strategies. Jusy also coordinates Omdia’s wider consumer electronics research in Asia. 

Jusy joined IHS Markit (now Omdia) in 2004 and became a leading TV research analyst. His work has concentrated on demand forecasting and competitive, pricing, and technology trend analysis. He has also served as project manager for consultancy projects related to display technology, market and consumer trends, and feasibility study and cost analysis for manufacturers, government institutions, and investment companies. He frequently speaks at major industry events around the world, including display conferences like SID and IMID. Based in South Korea, Jusy speaks fluent Korean, English, and Japanese and has a broad network of key contacts in South Korea and Japan.  

Emir Lasic

Principal Analyst - Home Appliances, Consumer Electronics and Display Applications

With more than 15 years of research experience in the home appliances industry, Emir Lasic joined Omdia in 2022 as a principal analyst responsible for home appliances.

Prior to joining Omdia, Emir worked at MEDION as a product manager for household appliances. He was also a project manager for Germany-based wfk – Institute for Applied Research, where he was responsible for conducting research in the field of household appliances, industrial laundry machines, and textiles and detergents. Emir received his doctorate in 2014 from University Bonn, Germany. His research focus was on household appliances, consumer behavior, and sustainability.

Aaron West

Senior Analyst, Consumer Electronics and Display Applications

Aaron provides expertise and analysis of the smartphone market, joining Omdia in 2022.

Aaron has a range of research and publishing experience. He graduated from a degree in theoretical physics before moving into consumer product testing, with a focus on sustainability and the environment.

In this role, he was responsible for research project management, including comparative testing of technology products and consumer surveys. He also reported on the energy efficiency and longevity of home appliances, as well as the product lifecycle and obsolescence of smartphones.

He has published articles in Which?, one of the UK’s largest subscription magazines, produced by the country’s largest consumer association.