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The Analyst Team
Senior Research Analyst, ProAV
As part of Omdia's consumer electronics and devices team, Cindy covers the China Pro AV sector, with a specific interest in digital signage, specialty display, and monitor strategies research.
Her main research interests are in China’s vertical markets and application trends of the Pro AV industry. Cindy provides analysis of the key developments in IFPs, LCD video walls, LED video displays, and medical displays. She also writes on development insights on display technologies and supply chain of China’s markets. Prior to joining Omdia (formerly IHS Markit) in 2017, Cindy worked as a senior product manager and senior project manager at Haier. She holds a degree in English language from University of Electronic Science and Technology of China.
Principal Analyst, ProAV
As part of Omdia's components and devices team, Tay focuses on professional AV device research, specializing in the digital signage market. He is responsible for the market research, analysis, and forecast of digital signage (including LED video displays), desktop monitors, and specialty display devices.
His research covers a diverse range of vertical markets including education, corporate, transportation, hospitality, retail, sports, and other public spaces. Additionally, he regularly contributes to custom and consulting projects across the entire digital signage landscape.
Prior to joining Omdia, Tay developed market insights at Hewlett Packard. He also worked as a B2B specialist in the printing division at Samsung Electronics where he managed overseas customers. Before that, he was with a B2B division at Samsung Fine Chemicals for electronic materials including LCD.
Tay has a Bachelor of Science in chemical engineering from Yonsei University, Seoul.
Principal Analyst, ProAV
Kelly contributes to Omdia’s ProAV research for the Public Display Market Tracker for shipment and revenue data on LCD and OLED displays. She also supports research on LED video displays and consultancy projects for Omdia’s ProAV group.
Prior to joining Omdia (formerly IHS Markit) in August 2013, Kelly worked at ALG, a TrueCar Company, as a consulting analyst in the automotive industry to forecast residual values, optimize proposed sales strategies, and make recommendations based on expected segment and industry trends. She graduated in 2008 from the University of California, Santa Barbara, with a Bachelor of Arts in economics/mathematics and a minor in statistical science. She is based in San Jose, California.
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