A case study based on Omdia’s Telco Video Strategy Framework, which maps the various routes to market taken by network operators involved in the provision of pay-TV and online video entertainment services.
Telco Video Strategy Case Study – Swisscom
The Analyst Team
Jonathan Doran
Principal Analyst, Digital Consumer Operator Strategies
As part of Omdia’s digital consumer operator strategies (DCOS) research practice, Jonathan covers the TV and video entertainment sectors. He is an expert in telco video, with a particular focus on operator product and service strategies, delivering a comprehensive range of telco TV and over-the-top (OTT) partnership analyses.
Jonathan has a specific interest in video entertainment and the relationships between traditional pay-TV operators and third-party OTT video service providers. Tracking the evolving landscape for bundled video services forms a key component of his research. Prior to joining Omdia (formerly Ovum), Jonathan spent eight years with Yankee Group, where he specialized in consumer technology, broadband, and digital TV issues.
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