The resumption of licensing failed to generate revenue uptake for Tencent and NetEase, and they are accelerating overseas market exploration. Casual games are more likely to obtain approvals, while Perfect World is shifting strategic focus overseas from publishing to in-house game offerings.
The Analyst Team
Senior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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